当前,传统媒体与新媒体的融合发展日新月异,地方媒体如何利用自身优势,在融媒体时代找到突围之路,本文将以《这里是大兴》微信订阅号为例,探析其运营和发展模式,为地方媒体创新传播方式,做大做强阵地,牢牢把握舆论主导权提供借鉴。 At present, the integration and development of traditional media and new media is changing with each passing day. How local media can make use of their advantages to find a breakthrough in the era of financial media. This article will take the Wechat subscription number of Daxing as an example to explore its mode of operation and development as Local media innovation and mode of transmission, bigger and stronger positions, firmly grasp the dominance of public opinion to provide reference.