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我国电冰箱市场需求正稳步增长,其销售主体城镇居民以更新和购置并重,农村以新购为主,需求将呈增长之势。目前,我国近百家冰箱定点生产厂年生产能力达1600万台,但去年产量仅为622万台,尚有较大的闲置生产能力,预计今年销量与去年持平或略有增长。市场竞争更加激烈,产品质量、价格和售后服务将成为生产厂家和经销商竞争的焦点。
The market demand for refrigerators in China is steadily increasing. The urban residents of the main sales are paying equal attention to renewal and purchase, and rural areas are mainly based on new purchases. Demand will show a trend of growth. At present, the production capacity of nearly 100 refrigerator fixed-point production plants in China has reached 16 million units. However, last year, the output was only 6.22 million units. There is still a large amount of idle production capacity. It is expected that this year’s sales volume will be flat or slightly higher than last year. The market competition is more intense, and product quality, price and after-sales service will become the focus of competition among manufacturers and distributors.