与社会新闻相比 ,财经新闻的专业性往往使其很容易陷入“难写、难懂”的两难境地———从记者的角度说是难写 ,从受众的角度讲是难懂。尤其读者对象为普通大众的晚报 ,其可读性就显得尤为重要。将硬新闻做得软一些、好看一些 ,这早已是新闻界不争的事实。不过对于财经新闻来说 Compared with the social news, the professional nature of financial news often makes it easy to fall into the dilemma of “hard to write, difficult to understand” - from a journalist’s point of view is difficult to write, from the perspective of the audience is difficult to understand. In particular, readers of the evening news for the general public, its readability is particularly important. It is already an undisputed fact in the press that the hard news is softer and better looking. But for financial news