“老字号”是优秀民族品牌和传统商业文化的集中代表,拥有世代传承的独特产品、精湛技艺和服务理念,承载着中华民族工匠精神和优秀传统文化,具有广泛的群众基础和巨大的品牌价值、经济价值和文化价值。年初,商务部、质检总局等16部委联合印发《关于促进老字号改革创新发展的指导意见》, “Old Time” is a concentrated representative of outstanding national brands and traditional business culture. It has unique products, superb craftsmanship and service concepts inherited from generation to generation. It carries the Chinese national craftsman spirit and excellent traditional culture. It has an extensive mass base and a huge brand. Value, economic value, and cultural value. At the beginning of the year, 16 ministries and commissions, including the Ministry of Commerce and the General Administration of Quality Supervision, Inspection and Quarantine, jointly issued the “Guiding Opinions on Promoting the Innovation and Development of the Time-honored Brand”.