家电的销售渠道发生变革,从传统销售渠道向网络渠道过渡是必然的。从宏观上看,网络销售渠道未来会成为主流销售渠道。首先,需求场所变化了,到网络“地区”上购物的人越来越多,商业区、家门口小店客流越来越少。当前几年通过网购培养出来的这些年轻的消费群体,逐渐变成更有消费力的中年消费群体时,这个现象就会显现出来。人们的购买行为、购买习惯变了,消费者购买习 Appliance sales channels change, from the traditional sales channels to the network channel transition is inevitable. From a macro point of view, online sales channels in the future will become the mainstream sales channels. First of all, the demand place has changed, to the network “area ” more and more people shopping, business district, home store passenger traffic less and less. This phenomenon will emerge when these young consumer groups cultivated through online shopping in recent years gradually become more consumption-consuming middle-aged consumer groups. People’s buying behavior, buying habits have changed, consumers buy learning