近年来伊斯坦布尔会议和奖励旅游发展势头迅猛,常年保持在世界一流水平。这一方面同社会经济发展水平有关;另一方面同专业的场馆设施,政府、行业组织和企业的良性互动有关,也同完善的公共服务和卓有成效的目的地营销策略密不可分。 In recent years, the Istanbul meeting and incentive travel have enjoyed rapid development and have maintained world-class status throughout the year. On the one hand, it is related to the level of socio-economic development; on the other hand, it is related to the benign interaction between professional venues and facilities, government, industry organizations and enterprises, and is also inseparable from sound public services and effective marketing strategies of destinations.