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一个自媒体平台要在广告和内容上做好权衡才能确保存活发展,而应用服务可能是其未来的一个方向。锦江乐园承载着几代人的回忆和情感,然而,老国企也需要与时俱进找到新的增长点,锦江乐园的建设思路正在向平台化方向进阶。今年5月到10月间,上海锦江乐园除了传统游乐,还有了另一个新身份:士林夜市在沪上的尝鲜集萃平台。这一玩法,让人们嗅到了新的朝气和活力。当下锦江乐园的市场营销主要把握几个大方向:在活动推广上注重多样的渠道推广和分布,兼顾道旗、平面媒体、楼宇
A self-media platform to make a balance between advertising and content to ensure the survival and development, and application services may be one direction in the future. However, the old state-owned enterprises also need to advance with the times to find new growth points. The construction of Jinjiang Paradise is going to the advanced stage. May to October this year, in addition to the traditional Shanghai Jinjiang Amusement park, there is another new identity: Shihlin Night Market in Shanghai, the taste of early adopter collection platform. This play, so that people smell the new vitality and vitality. The current Jinjiang Paradise marketing mainly to grasp several general direction: in the promotion activities focus on a variety of channels to promote and distribution, taking into account the flag, print media, buildings