原国家广电总局在召开“关于防止部分广播电视节目过度娱乐化座谈会”之后,于2011年10月21日发布了《关于进一步加强电视上星综合频道节目管理的意见》(业内俗称“限娱令”),在2013年10月12日又发布了《关于做好2014年电视上星综合频道节目编排和备案工作的通知》(业内俗称“加强版限娱令”),对当下各卫视的节目制作与安排提出了具有重要意义的改革建议。本文针对省级卫视在“限娱令”这个大背景下,从发展战略、营销策略、改革措施等方面探讨省级卫视的发展前景。 After the State Administration of Radio, Film and Television held “Opinions on Preventing Over Amusements of Some Broadcasting and Television Programs”, the Opinions on Further Strengthening the Management of Integrated Channels on TV Channels (the industry commonly known as “Restricted Entertainment Order”) on October 12, 2013, and released the Notice on Doing Well the Arrangement and Filing of Programs on the Star TV Integrated Channel in 2014 (known in the industry as “Enhanced Edition Entertainment”) , Proposed the reform proposals of great significance to the production and arrangement of the current satellite television programs. In this paper, the provincial satellite TV in the “limited entertainment order” under the background, from the development strategy, marketing strategy, reform measures to explore the development prospects of provincial satellite TV.