我国经济的飞速发展带动了汽车市场的发展,随着汽车行业竞争的不断加剧,汽车销售量剧烈波动起伏对车企经营带来较大困扰,科学合理的销售量预测分析至关重要是的。本文通过从需求产生的原因,提出在汽车销售量的预测中不但要从微观上选取合适的预测法进行预测,更要从宏观方面,掌握各方面信息材料进行分析。通过对比,预测法选择灰色预测模型,并以实际企业为基础进行分析 With the rapid development of economy in our country, the development of the automobile market has been driven. With the continuous intensification of competition in the automobile industry, the drastic fluctuations in the sales volume of automobiles bring more troubles to the management of automobile enterprises. The scientific and reasonable sales volume forecast analysis is of the utmost importance. Based on the reasons of demand, this paper proposes not only to select the appropriate forecasting method from the microcosmic forecasting in the forecast of car sales, but also to grasp the information materials in all aspects from the macroscopic perspective. By contrast, the forecasting method selects the gray forecasting model and analyzes it based on the actual enterprise