论文部分内容阅读
沉舟侧畔千帆过,病树前头万木春。近年来,世界摩托车市场和中国摩托车市场一样,经历了近乎惨烈的市场争夺。既有硝烟弥漫的价格大战,也有温情脉脉的售后服务争夺;既有包括权威影视在内的地毯式广告轰炸,也有各类明星出任代言人倾力塑造品牌形象;老牌劲旅凭着功底深厚寸土不让,后起之秀使出浑身解数抢滩登陆去争夺一块蛋糕。林林总总数以千计的品牌有的悄然下台,有的则不断崛起。究其原因,世界摩托车业人士共同的认识是现在的市场竞争已是企业综合素质的竞争。是科技含量的竞争,谁能把高新技术尽快应用到摩托车的设计上,寻求到全新的卖点。谁就能有效地占领市场。在摩托车高新技术领域的竞争中,每一个时代都有不少落伍者被淘汰出局,使我们在认识到优胜劣汰残酷性的同时,也看到技术创新
Shen boat side sail over thousands of trees before the tree sick spring. In recent years, the world motorcycle market, like China’s motorcycle market, has undergone an almost fierce market competition. Both smoke filled the price war, but also sentimental after-sales service competition; both include the authority of the carpet ads, including television bombing, there are all kinds of celebrity endorsers to shape the brand image of the effort; veteran King brigade with deep skills, Rising star resorted to all kinds of beach landing to compete for a piece of cake. There are always thousands of brands quietly step down, while others continue to rise. The reason, the common understanding of the world motorcycle industry is the current market competition is the overall quality of the competition. Is the scientific and technological content of the competition, who can apply high-tech as soon as possible to the motorcycle design, to find a new selling point. Who can effectively occupy the market. In the motorcycle competition in the field of high-tech, every era, many laggards have been eliminated, so that we recognize the cruelty of survival of the fittest, but also see the technological innovation