经典素材花钱买“烂箱”张松意大利设计师弗朗西斯毕业后进入了父亲的箱包公司工作。他发现自家的产品大多设计雷同,价格、质量也没有优势,在市场上没什么竞争力。如果想脱颖而出,必须突出箱包的个性,至于如何突破,他也没有好办法。一次,弗朗西斯和朋友一起出国旅行。在托运行李时,他特意嘱咐工作人员,不要损坏自己的新箱子。但当他们到达后,弗朗西斯却发现他的旅行箱被剐了很多划痕,朋友的箱子也被摔凹了一角。朋友苦笑着说:“还不如带一个破箱子,至少不会心疼。”弗朗西斯听了,心中一动:“我何不设计一 Classic material to spend money to buy ”rotten box “ Zhang Song Italian designer Francis graduated into his father’s luggage company. He found that most of their products are similar in design, price, quality and no advantage in the market is not competitive. If you want to stand out, you must highlight the personality of the bag, as to how to break through, he has no good way. Once, Francis traveled abroad with friends. When checked baggage, he deliberately asked the staff, do not damage their new box. But when they arrived, Francis found that his suitcase was scratched a lot and his friend’s box was dropped. Friend said with a wry smile: ”Better to bring a broken box, at least not distressed.“ ”Francis heard, the heart of a move: " I do not design a