过去十多年里的LG电子,一直走的是物美价廉的中低端战略,这种战略是适应当时外部市场环境的基本特点的。在大众化电子消费品行业的成长和发展阶段,市场容量一直在扩展,市场没有饱和。此时,企业的竞争优势在于实现规模优势和低成本生产,企业的目标是占领大量市场份额,因为此时,更大的市场份额意味着更高的利润。 For the past decade or so, LG Electronics has been guided by low-cost and affordable mid-level strategy, which is a basic feature of the external market environment. In the growing consumer electronics industry, the growth and development stage, the market capacity has been expanding, the market is not saturated. At this point, the company’s competitive advantage lies in the realization of scale and low-cost production, the company’s goal is to occupy a large market share, because at this time, a larger market share means higher profits.