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奥迪系列平面和影视广告作品荣获2004年度中国汽车广告年度原创大奖。评委会对其评价为:奥迪的作品在创意表现方法和切入点上相互配合,从车的不同角度宣传其理念,即根据其目标消费者的特点,进行定位性创意。创意有效地表现出产品的品质高档、内饰华贵、整体含蓄且不张扬。系列作品创意与产品定位有效契合,文案也很好地配合了产品的定位,系列中的每个广告主题明确,整体还有一条完整的主线贯穿始终。影视广告无论从音乐、色彩、语言,还是剪辑上都非常和谐,并且具有良好的视觉效果。汽车影视广告很少表现内在品质,
Audi series of print and video advertising works won the 2004 annual China Automotive Advertising Awards of the Year. The jury commented that: Audi’s works work together in creative ways and starting points, promoting their ideas from different perspectives of the car, that is, positioning creativity based on the characteristics of their target consumers. Creative and effective to show the high quality of products, luxurious interior, the overall implicit and not assertive. Series works creative and product positioning effective fit, the copy also well with the product positioning, the series of each advertising theme is clear, the whole there is a complete main line runs through. Television advertisements are very harmonious in terms of music, color, language and editing, and have good visual effects. Car video advertising rarely shows intrinsic quality,