波得里亚在《消费社会》一书中,指出了生活在消费社会的人们,其购买行为是对商品背后所存在的意义及意义的差异性有所需求。在消费时代,人对物的拥有的不平等以及对物的符号意义拥有的差异性造成了人的心理生存危机意识。而作为物的创造主体——设计师们的创新设计活动,也加速了这一危机的深化进度。当代设计活动已不同于早期的工具制作,在早期的人类活 In his book Consumption Society, Boderia pointed out that people who live in a consumer society need to buy something that is different in meaning and meaning behind the goods. In the era of consumption, the inequality of people’s possession of things and the difference of the symbolic meanings of things have caused people’s psychological crisis awareness. And as the subject of creation - designers creative design activities, but also accelerated the deepening of the crisis. Contemporary design activities have been different from early toolmaking in the early days of human activity