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随着信息硬件技术进步及相伴随的信息软技术服务的发展,商业领域作为人类社会经济活动的一个重要领域,正在引起一场革命。地球在变小,市场的距离在缩短,生产、销售与消费之间的隔阂在消失。商业企业不再依循常规而要研究新的营销策略以求得生存。比如从市场拓展到信息管理;由销售额增长转移到利润增长;从单笔交易数的增长转移到与建立客户长期关系;这一切都必须依赖于现代化的信息技术。把滞后、静止的信息变为适时、动态的有较高价值的信息资源,通过快速响应的自动化信息系统对进、销、存各流通环节,财务管理与会计处理,综合
With the advancement of information hardware technology and the accompanying development of information technology services, the commercial field is an important area of human social economic activity and is causing a revolution. As the earth becomes smaller, the distance between markets is shortening, and the gap between production, sales, and consumption is disappearing. Business companies no longer follow the norm and must study new marketing strategies in order to survive. For example, from market expansion to information management; from sales growth to profit growth; from the growth in the number of single transactions to the long-term relationship with the establishment of customers; all this must rely on modern information technology. Transform lagging and static information into timely and dynamic information resources with higher value. Through fast-responding automated information systems, each of the circulation, sales, and storage of circulation links, financial management and accounting, comprehensive