当下新闻恶性事件不断,但各大传播媒介并未因此而减少或削弱对社会新闻事件的报道、评论。就在各大媒体机构纷纷抢播第一新闻的同时,新闻传播为社会、受众以及当事人带来的是不可预见的“新闻侵权事件”。透过那些层出不穷的伤害事件,我们看到的是传播媒介的缺憾和不足;听到的是新闻报道过程中不完备的评论与播报;想到的是作为公众传播媒介应完善的素质与修养。本文通过对新闻传播中的叙事、修辞等运用的探究,浅析当代传媒机构应具备的职业素养。 The current news of vicious incidents continue, but the major media did not reduce or weaken the reporting of social news events, comments. At the same time that the major media organizations have grabbed the first news, the news dissemination has brought about unforeseen “news infringement events” to the society, the audience and the parties. What we see is the flaws and inadequacies of the media through the endless stream of injury incidents. What we hear is the incomplete commentary and broadcast in the course of news reports. What we think of is the quality and accomplishment that should be perfected as a mass media. In this paper, through the use of narrative and rhetoric in news dissemination, this paper analyzes the professional accomplishments that contemporary media organizations should possess.