本文分析互联网传播环境下产生的各种文化特性,指出网络传播呈现出高度的粘性与弹性、后喻文化特性、潮汐涨落特性、合作与众筹特性,以及人的个性与主体之间社会共性双向突出的特点。这些文化特征,在当今多元多样文化背景下呈现丰富多彩样式。对它们进行深入分析,对于促进当代网络社会的发展,培育积极健康、向上向善的网络文化,具有现实的意义。 This paper analyzes the various cultural characteristics generated under the Internet communication environment and points out that the network communication shows a high degree of stickiness and flexibility. The cultural characteristics of the post-metaphor, the tidal fluctuations, the cooperative and crowdfunding characteristics, and the social commonality between the personality and the subject Two-way prominent features. These cultural characteristics, in today’s diverse cultural context presents a rich and colorful style. An in-depth analysis of them is of realistic significance to promoting the development of contemporary cyberpublics and cultivating a positive and healthy cyberculture with a good orientation.