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当今新媒体发展迅速,对传统媒体的生存构成了威胁,在这种情况下,传统媒体广播要想在这个挑战与机遇同在的时期获得发展,就需要找到一条适合自己发展的、具有自身特点的道路。本文以金华经济广播手机数码类互动节目《IT总动员》为例子进行剖析,对地方广播节目服务功能专业化的需求进行分析。一、专业化是打造广播特色
The rapid development of new media today poses a threat to the survival of traditional media. Under such circumstances, if traditional media broadcasting needs to be developed in the same period of challenges and opportunities, it will be necessary to find a suitable one with its own characteristics path of. In this paper, Jinhua economic broadcasting mobile digital interactive program “IT mobilization” as an example to analyze the needs of the local radio service features specialization analysis. First, the specialization is to create radio features