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如今网民们似乎不再热衷于写博客,取而代之的则是一种新的传播方式——微型博客(微博)。微博三言两语就可以记录现场,发点感慨,宣泄心情。在全世界范围内都掀起了一股微博热,而在国内,新浪微博最受人们的青睐。微博的兴起对大众传播产生了巨大的影响,原因是它的便捷性、原创性和“背对脸”的交流方式深得人们的喜爱。笔者从传播学的角度来分析微博这种新型的传播方式之所以受到大众青睐的原因。
Internet users now seem to be no longer keen on blogging, replaced by a new way of communication - micro-blog (microblogging). Microblogging a few words can record the scene, hair emotion, vent their feelings. In the world have set off a microblogging hot, but in China, Sina microblogging most people of all ages. The rise of Weibo has had a huge impact on mass media because of its convenience, originality and “back-to-back” ways of communication that have earned people a lot of love. From the perspective of communication, the author analyzes the reason why the new mode of transmission of Weibo is favored by the general public.