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集成灶作为一个集吸油烟机、灶具、保洁柜于一体的组合集成的创新产品,和传统的散在吸油烟机、灶具、保洁柜有较大区别。但正因为创新,消费者的习惯性消费思维是很固化的。作为一个后进入者的品牌,奥普进入集成灶产业后面临两大挑战:一是针对消费者的普及。二是针对市场先进入者,如何抢占自己的市场份额。上海极品簧略品牌营销策划机构辅导奥普环保灶,采用的是后进入者的战略进攻,即挑战现有产业中的老大企业,从而取代其领导地位,转换市场份额。
Integrated stove as a set range hood, stove, cleaning cabinet in one combination of integrated innovative products, and the traditional scattered range hood, stove, cleaning cabinet there is a big difference. But because of innovation, consumer habits of consumer thinking is very solid. As a late entrant's brand, Op after entering the integrated stove industry faces two major challenges: First, for the popularization of consumers. Second, for those who enter the market first, how to seize their market share. Shanghai Need for Reward brand marketing planning agency counseling Aopu environmental stoves, using the strategy of the late entrants attack, that is, challenge the boss of existing industries in the enterprise, thus replacing its leadership position, the conversion of market share.