近年来,“媒介融合”作为一个流行词汇在传媒行业得到广泛的关注。特别是随着数字技术和互联网的不断发展,媒介融合的现象日益广泛。对于广播媒体而言,这既是机遇也是挑战。鉴于此,对媒介融合背景下广播媒体融合的模式探讨进行了探讨。80年代后期,电视的出现和普及使其成为传媒领域的明星,并迅速取代了广播的传媒优势地位,广播媒体成为弱势媒体。自此以后,网络、手机等新兴媒体纷纷出现,迅速占领传媒市场,这些新媒体传播及时、覆盖面广,而且收听方便、与受众互动性比较强,打破了媒介传媒的神秘性,人人都成为新闻 In recent years, “Media Fusion ” as a popular vocabulary in the media industry has received widespread attention. In particular, as digital technologies and the Internet continue to evolve, media convergence is becoming more widespread. For the broadcast media, this is both an opportunity and a challenge. In view of this, this paper discusses the mode of broadcasting media convergence in the context of media convergence. In the late 1980s, the advent and popularity of television made it a star in the media and quickly replaced its dominant position as a broadcasting media, making it a weaker media. Since then, emerging media outlets such as the Internet and mobile phones have emerged, rapidly occupying the media market. These new media have been disseminated in a timely manner and have wide coverage. They are also easy to listen to and have strong interaction with audiences, breaking the mystery of media and making everyone become news