企业经营者要有“超前意识”,这是一般人的共识。但是,笔者认为,作为企业决策者来讲,应当同时具备“落后意识”,采取“慢人半步”的方法,寻找市场。报载,江苏金坛县制药厂近年来在医药市场疲软的困难情况下,该厂既没有转产加入“高档”、“高价”药品生产的行列,也没有等、靠、要,向上级伸手,而是看准了自己产品在国内广阔地域的销售潜力,“咬定青山不放松”,坚持生产每百片装一瓶的出厂价为4角,零售价为6角的克喘素片。硬是以产品质优、价格低廉,服务良好在患者心中树起了一块金字招牌,产品供不应求。从现象上看,他们仍是抱着老产品不放,也没有什么 Enterprise managers must have “ahead of consciousness”, which is the consensus of the average person. However, the author believes that as a corporate decision maker, it should also have a “backward consciousness” and adopt a “slow person half step” approach to find the market. According to the report, in recent years, Jiangsu Jintan Pharmaceutical Factory has experienced difficulties in the weak pharmaceutical market. The factory has neither converted to join the ranks of “high-end” or “high-priced” pharmaceuticals, nor has it waited for, depends on, and wants to reach out to higher authorities. Instead, they spotted the sales potential of their products in a wide geographical area in the country, and they “kept a decisive attitude toward Castle Peak”. They insisted on the production of a bottle of exfoliation at a price of 4 cents per bottle and a retail price of 6 kilograms. The hard work is based on high quality products, low prices, and good service. In the hearts of patients, a brand name signboard has been erected, and the supply of products is in short supply. From a phenomenological point of view, they are still holding old products and there is nothing