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互联网冲击所带来的传媒生态格局变化,已经成为传统媒体无法回避的事实。传统媒体和新媒体的融合发展成为应对当前困境的可能突破口。2014年8月18日中央全面深化改革领导小组第四次会议审议通过的《关于推动传统媒体和新兴媒体融合发展的指导意见》正式确立了媒体融合工作的大方向。在积极贯彻和落实《意见》的两年里,中国媒体人在媒体融合领域里进行了一系列大胆尝试,并摸索和积累了一些中国媒体融合发展的经验。为
The change of the media ecology brought by the impact of the Internet has become an unavoidable fact of the traditional media. The integration of traditional media and new media has become a possible breakthrough in coping with the current dilemma. On August 18, 2014, the Guiding Opinions on Promoting the Convergence and Development of Traditional and New Media Mediated and Approved at the Fourth Session of the Central Leading Group for the Overall Deepening Reform officially established the general direction of media convergence. During the two years of actively implementing and implementing the “Opinions,” Chinese media people conducted a series of bold attempts in the field of media convergence and explored and accumulated some experiences in the integration and development of Chinese media. for