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到目前为止,我国的旅游市场尚不太规范,旅游产品的竞争已经到了白热化的阶段,整个旅行社行业可以说是微利经营。本文针对此现象提出新的竞争方向,把目标市场超细分,将孕妇这一特殊的群体从女性市场中分离出来,对其特点和需求进行专门的分析和研究,从而推出针对孕妇的旅游产品。既可获得特殊的客源市场,又可借机树立高标准的企业形象。
So far, the tourism market in China is still not yet standardized, and the competition in tourism products has reached a white-hot stage. The entire travel agency industry can be said to be a meager profit operation. In view of this phenomenon, this paper proposes a new competitive direction, subdivides the target market, separates the special group of pregnant women from the female market, conducts special analysis and research on its characteristics and needs, and then launches tourism products targeting pregnant women . Can get a special source market, but also take the opportunity to establish a high standard of corporate image.