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改善企业经营,加强企业管理,其目的在于用最少的劳动消耗,取得最大的经济效果。我们认为:正确地运用广告是其中的有效的手段之一。尽管广告的作用已经被越来越多的人所承认,但是还有一些同志对此不甚理解,不很相信。为此,谈一点粗浅的看法。先以上海仪表系统电视机生产的广告宣传所发挥的效果为例,很能说明问题。1980年当上海无线电十八厂“飞跃”牌电视机广告首先实行“三包”内容,提出了“质量向世界水平看齐”
The purpose of improving enterprise management and strengthening enterprise management is to achieve maximum economic results with minimal labor consumption. We believe that proper use of advertising is one of the effective means. Although the role of advertising has been recognized by more and more people, there are still some comrades who do not understand this and do not believe it. For this reason, talk a little superficial view. Taking the results of the advertising campaigns of Shanghai Instrument System TV production as an example, it can explain the problem. In 1980, when Shanghai Radio Eighteen Factory “Flying” brand television advertisement first implemented “Three Guarantees” content, it put forward “Quality to the world level”