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1997年打印机的销售量将突破100万台,预计在115万台左右,今后几年打印机的市场销售将继续增长,但市场竞争相当激烈。据统计到1996年底为止,我国打印机的总拥有量约为290万台,扣除淘汰和报废因素,正在使用的打印机约有240万台。目前市场上主要由针打、喷墨和激光三种打印机三分天下。随着技术和性能的发展,喷墨和激光打印机的市场份额将逐年上升,而昔日针打独霸市场的地位已明显动摇和下降。打印机市场上,各品牌占据市场份额的格局是:Epson领衔针打市场,CANON堪称喷墨打印机的老大,HP稳坐激光打印机的第一把交椅,票据打印机则由OKI唱主角。联想、长城、紫金等国产打印机品牌正为越来越多的用户所接受,并占领一定的市场份额。
In 1997, the sales volume of printers will exceed 1 million units and is expected to be around 1.15 million units. In the next few years, the market sales of printers will continue to grow, but the market competition is fierce. According to statistics, by the end of 1996, the total number of printers in our country was about 2.9 million units. Excluding the eliminated and scrapped factors, about 2.4 million printers are being used. At present, three kinds of printers, namely needle-punching, ink-jet, and laser, are used in the market. With the development of technology and performance, the market share of inkjet and laser printers will increase year by year, and the position of the market in the past has obviously shaken and declined. In the printer market, the pattern that each brand occupies the market share is: Epson leads the market, CANON is the boss of inkjet printers, HP holds the first spot of laser printers, and bill printers are starred by OKI. Lenovo, Great Wall, Zijin and other domestic printer brands are being accepted by more and more users and occupy a certain market share.