我们都知道营销的本质就是洞察需求,那么需求又是从哪里被发现的呢?答案就是这本书的书名——《冲突》。需求就是冲突当中被发现的。通俗一点讲,人的生理需求是有限的,但心理需求却是无限的,生理需求和心理需求就会产生冲突。就像一个小姑娘,买个包,如果只是用来装东西,买个几十块钱的几百块钱的包就可以了,但为什么去买几万块钱甚至几十万块钱的 We all know the essence of marketing is insight into demand, then where are the needs found? The answer is the title of the book - “Conflict.” Demand is found in conflicts. Generally speaking, people’s physiological needs are limited, but the psychological needs are unlimited, the physiological needs and psychological needs will have a conflict. Like a girl, buy a bag, if only used to hold things, buy a few hundred dollars a few hundred dollars on the package it, but why buy tens of thousands of dollars or even hundreds of thousands of dollars