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广告天然就带有召唤大众,整合社会,塑造未来的功能。1927年,戈公振在《中国报学史》中讲道,“广告为商业发展之史乘,亦即文化进步之记录”。广告在追求商业目的的同时,还蕴藏着某种文化观念和文化价值,而这些价值和观念对人起着潜移默化的教化作用。在我国,这些年消防公益广告越来越受到重视并得到发展了,它是扩大和深化社会消防宣传的一种重要方法和途径。
Advertising naturally comes with the ability to summon the public, integrate society and shape the future. In 1927, Ge Gongzhen in the “history of Chinese Newspapers,” preaching, “Advertising is the history of business development, that is, the record of cultural progress.” Advertising in the pursuit of commercial purposes, but also contains some of the cultural values and cultural values, and these values and concepts play a subtle role in enlightenment. In our country, fire service public service advertisements have drawn more and more attention and developed in these years. It is an important method and means to expand and deepen publicity on fire prevention in our society.