本文以微信朋友圈为例,研究个体在虚拟空间的自我呈现,以及这种呈现对个体自我认同的影响。本文采用个案研究方法,通过观察和深入访谈收集经验资料,从戈夫曼有关自我和自我呈现的论述中抽象出分析框架,详细展现个案在朋友圈中自我呈现的动机、策略、内容,勾勒出戈夫曼意义上自我的拼贴化过程和拼贴化的自我。 This article takes WeChat circle of friends as an example to study the individual self-presentation in the virtual space and the impact of such presentation on individual self-identity. This paper uses a case study approach to collect empirical data through observation and in-depth interviews to abstract the analytical framework from Goffman’s essay on self and self-presentation to illustrate in detail the motives, strategies and contents of the case’s self-presentation in the circle of friends Goffman sense of self-collage process and collage of self.