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多元化经营是指企业为了谋求发展,开拓与其原来的专业不同的市场领域,或者与其原来的专业不同的生产领域,或者同时在市场和生产两方面进行开拓的经营行为。这一新的经营模式,不仅为发达资本主义国家尤其是日本等国的大企业所广泛采用,对全球许多著名的大企业、大公司的发展发挥了重要作用,而且也适应社会主义市场经济的需要,受到中国企业界人士的青睐。长期以来,由于传统计划经济影响,国有大中型企业执行指令性计划,按计划组织进料、生产,产品由国家包销,生产领域狭窄,在市场竞争中处于劣势,经营困难,经济效益不高。国有企业如何在市场竞争中开拓经营、提高经济效益、取得大发展,已成为各级政府和企业界共同关注的问题。实践证明,国有大中
Diversification refers to a business field in which a company seeks to develop and develop a market that is different from its original specialty, or a production field that is different from its original specialty, or an operation that develops in both the market and production. This new business model has not only been widely adopted by big capitalists in developed capitalist countries, especially Japan, but has also played an important role in the development of many well-known large companies and large companies around the world. It has also adapted to the socialist market economy. Needed by Chinese business people. For a long time, due to the influence of the traditional planned economy, state-owned large and medium-sized enterprises have implemented mandatory plans, organized feeds and production according to plans, products have been underwritten by the state, have a narrow production field, are at a disadvantage in market competition, have difficulties in operation, and have low economic returns. How state-owned enterprises expand their operations, increase economic efficiency, and achieve great development in market competition has become a common concern of governments at all levels and the business community. Practice has proved that the state-owned university