改革开放后,我国的影视作品制作和播出已经步入了市场化,影视作品的成功与否,都跟票房和收视率挂上了钩。票房和收视率高升,意味着观众人气旺,广告商投入踊跃,制作和播出单位收益“喜洋洋”。那么,高票房和高收视率影视作品靠什么做保障,才能笑傲江湖,取得傲人成绩呢?本文就此问题进行了详细的分析,希望能对业内人士有所启迪。 After the reform and opening up, China’s film and television productions have been marketed and broadcast. The success of film and television works has been linked with the box office and the ratings. Box office and ratings rise, means the audience is popular, advertisers actively involved in the production and broadcast unit income “radiant ”. So, at the box office and high ratings video works rely on what to do to protect, to be proud of rivers and lakes, achieved impressive results? This article conducted a detailed analysis of this issue, hoping to give some inspiration to the industry.