文化投资是文化产业发展的基本动力，也是推动整个文化事业发展的关键环节之一。面对加入WTO以后的新态势，中国应该面向世界，博采众长，形成有中国特色的文化投资新战略。运用两大形式，拓展投资渠道从世界范围看，文化投资可以有许多形式，有进行产权交易，对文化企业进行购 Cultural investment is the basic motive force for the development of cultural industries and one of the key links in promoting the development of the entire cultural undertaking. In the face of the new situation after joining the WTO, China should make its face to the world and draw upon others to form a new strategy of cultural investment with Chinese characteristics. Use two forms to expand investment channels From a global perspective, cultural investment can take many forms, there are property transactions, the purchase of cultural enterprises