科班广告人,是广告人中独特的人群,“弱势”的人群,但他们的队伍日渐庞大,他们有恃无恐,誓以理论武装的头脑,挑战整个广告界;但有时他们又诚惶诚恐,暗自神伤,感叹理论与实战的巨大反差,痛恨自己生不逢时,良材未展。骄傲、憧憬、迷茫、灰心、坚忍、爆发,或许只有“羽化”一词才能贴切形容 Coban advertisers are unique among the advertisers, and they are “weak” people. However, their ranks are increasingly large and they are not afraid of fear. They have sworn their minds in theory and challenged the entire advertising industry. But sometimes they are sincere and fearful, secretly guilty, and sigh. The great contrast between theory and actual combat, hate that he was born out of time, and the material was not developed. Pride, embarrassment, confusion, discouragement, perseverance, and outburst, perhaps only the word “feathering” can be described