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河北日报报业集团党委书记、社长郭金平,集团办公室主任曹福军、副主任贾岳在2013年第7期《新闻战线》刊文,认为在现实挑战下,报业应当而且能够通过向上下游延伸的纵向整合和向同类及相关产业的横向整合,打造一个多点支撑的立体产业链,实现由单一盈利模式向多元盈利模式的转变。首先,以资源为基础纵向延伸多元化经营。进入上下游产业,如依托广告优势延伸会展业,利用发行优势延伸物流业,利用印
Comrade Guo Jinping, party secretary and president of Hebei Daily Newspaper Group, Cao Fujun, director of the Group Office and Jia Yue, deputy director of the News Fight Line in the 7th issue of 2013, believed that under the real challenge, the newspaper industry should and can pass upstream and downstream Extend the vertical integration and horizontal integration to similar and related industries to create a multi-dimensional support for the three-dimensional industrial chain, to achieve a single profit model to multiple profit model changes. First of all, we should extend the diversification vertically based on resources. Into the upstream and downstream industries, such as relying on the advantages of advertising to extend the Convention and Exhibition industry, the issuance of advantages to extend the logistics industry, the use of India