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施拉姆访华过程中,国内学者与西方传播理论的直接相遇,是中国思想解放过程中的一个重要事件。与施拉姆交流知识、共享思想,无疑成为中国学者摆脱思想僵化的一剂良药。而译介、分析并尝试转化以施拉姆为代表的大众传播学理论,成为当时中国新闻传播者走出新闻学理论封闭怪圈的一种途径。但同时,尚未完成浴火重生却又被施拉姆牢牢“套”住,成为中国新闻传播学自主创造发展所面临的尴尬,这种尴尬与我们如影随形。本文在重新环顾施拉姆访华这一事件的基础上,围绕施拉姆访华前后的这段史实进行拓展性分析,同时对由此泛起的中国大众传播研究热潮进行富有启发意义的批判性再思考,从中审视不足,并启发未来。
During Shiram’s visit to China, the direct encounter between domestic scholars and western communication theories is an important event in the process of China’s ideological liberation. To exchange knowledge and share ideas with Schramm has undoubtedly become a good medicine for Chinese scholars to get rid of the rigidity of their thinking. The translation, analysis and attempt to transform the theory of mass media represented by Schramm became a way for Chinese news disseminators to step out of the closed circle of journalistic theory. At the same time, embarrassment faced by China’s journalism and communication independent creation and development has not yet been accomplished but has been firmly anchored by Schramm. Based on the review of Schramm’s visit to China, this essay explores the historical facts before and after Schramm’s visit to China and makes an enlightening criticism of the upsurge of Chinese mass communication research Think again, examine deficiencies, and inspire the future.