胡晓芸:“中国广告教育”和“中国广告学教育”应该是两个概念,前者不仅仅是一个学历教育、终身教育的概念,还有职业培训的概念,它应该是一个非常宽泛的概念。一直以来由于中国广告的教学、中国广告的研究落后于广告业界的发展,跟着业界走,围绕着业界转,从创意、设计到创意表现,业界流行了新名词、新思想、新观点之后,我们再去研究它们,我们基本上是走着这样一条路。这样我们就会有一种感觉,好象我们培养出来的学生,基本上对应的市场就是广告公司,事实上不是这样,“从业人 Hu Xiaoyun: “China Advertising Education” and “China Advertising Education” should be two concepts. The former is not only a concept of academic education, lifelong education, but also the concept of vocational training. It should be a very broad concept. Due to the teaching of Chinese advertising all along, the study of Chinese advertisement lags behind the development of the advertising industry. Following the industry’s turn and the industry transition, from the idea and design to the creative performance, the industry has popularized new terms, new ideas and new ideas Going to study them, we basically go along such a path. So we will have a feeling, as if we train students, basically the corresponding market is the advertising company, in fact not the case, "practitioners