中华老字号以老为自豪,却也在市场上呈现一副老态龙钟的形象。当我们喝可口可乐时却没有人会觉得它有100多岁,那种“随时随地让你为之精神一振”的品牌承诺,让你永远感到充满激情,永远年轻;当我们喝雀巢咖啡的时候,往往被它的香浓美味所陶醉,也没有人会觉得它会有100多岁的年龄。现代品牌应是一棵常青树,品牌越悠久,文化底蕴越深,历久弥新,形象越应鲜亮。 The old Chinese are proud of the old, but they also present the image of an old man in the market. When we drink Coca-Cola, but no one will think it has more than 100 years of age, the kind of “anytime, anywhere for you to be energetic” brand promise, so you always feel full of passion, always young; when we drink Nestle coffee When it is often intoxicated by its fragrant delicious, no one will think it will be more than 100 years of age. Modern brand should be an evergreen tree, the longer the brand, the deeper culture, timeless, the image should be bright.