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在社会主义市场经济条件下,除了党委机关报外,其它各类报纸,尤其是晚报性质类的报纸,无不受着新闻市场形势的左右。晚报要求生存,求发展,不能不对瞬息万变的新闻市场有一个较为透彻的了解。当前新闻市场最大的变化,莫过于供与求(读、视、听)的关系,由过去“皇帝女儿不愁嫁”的卖方市场,转变为新闻媒体之间的激烈竞争的买方市场。而且,在可以预计的将来,这种买方市场的竞争将越来越激烈。
Under the conditions of a socialist market economy, all kinds of newspapers, especially newspapers of the nature of evening newspapers, are subject to the news market situation, except for the organ of the party committees and organs. Evening News requires survival and development, can not but have a more thorough understanding of the ever-changing news market. The biggest change in the current news market is that the relationship between supply and demand (reading, listening, listening) is transformed from a seller’s market in which “the emperors daughter has no worries” to a fiercely competitive buyer’s market between news media. And, in the foreseeable future, there will be more and more competition in this buyer’s market.