随着互联网技术发展速度的不断加快,广播电视媒体受到了极大的影响,为其发展增添了新的活力,但是与此同时也面临着极大的挑战,要想在激烈的市场竞争中脱颖而出,广播电视必须不断推陈出新,这与电视编导的能力及水平是密不可分的。本文中主要阐述了新媒体时代广播电视编导的创新策略,并论述了具体的实施过程,从而推动广播电视朝着更好的方向发展。 With the speeding up of Internet technology, radio and television media have been greatly affected and added new vitality to its development. However, at the same time, it also faces great challenges. In order to stand out in the fierce market competition , Radio and television must be constantly updated, which is closely linked with the ability and level of television director. This article mainly elaborates the innovation strategy of the radio and television director in the new media era and discusses the concrete implementation process so as to promote the radio and television towards a better direction.