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知识分子与大众传媒的合作古已有之,在大众传媒日益兴盛的今天,科技的进步为媒介知识分子的发展提供了便捷可靠的技术保障,不仅大众传媒需要借媒介知识分子来提升节目的可信度与品牌价值,受众也需要媒介知识分子来指点迷津、提高认知效率,而知识分子本身也是迫不及待地要通过媒介传道授业、针砭时弊。时下活跃于媒体的知识分子基本可以分为三类:学院知识分子步入大众媒介、媒介人兼饰知识分子角色,以及商界成功人士现身大众传媒说教。
The cooperation between intellectuals and the mass media has existed for a long time. Nowadays, with the flourishing mass media, advances in science and technology have provided convenient and reliable technical support for the development of media intellectuals. Not only the mass media need to borrow media and intellectuals to upgrade programs, Credibility and brand value, the audience also needs media intellectuals to enlighten and improve cognitive efficiency, and intellectuals themselves can not wait to preach through the media, pinpoint the shortcomings. Nowadays, there are basically three types of intellectuals who are active in the media: college intellectuals entering the mass media, media people and intellectuals, and successful business people coming out to preach the mass media.