颜色是装饰、美化商品,提高商品品质,促进销售的一种重要手段。商品及其包装颜色的选择和使用,不但要力求美观、协调,而且要能调动顾客对色彩与温度、重量、体积和情感等方面的联想作用,同时更要注意各国(地区)文化背景和价值观念的差异及对各种颜色的爱好和禁忌。科学证明,颜色与温度有关。不同的颜色会使人产生温暖或寒冷的感觉。白色、浅色、灰色和浅绿色为冷色,红色、黄色、桔黄、紫色等为暖色。一般用于炎热气候条件下的商品或制冷系列产品宜选用 Color is to decorate, beautify the goods, improve product quality, promote sales an important means. The selection and use of the color of the product and its packaging should not only aim to be beautiful and harmonious, but also be able to arouse the users’ associations of color, temperature, weight, volume and emotion, and pay more attention to the cultural background and value of each country Differences in perception and preferences and taboos for all colors. Scientific proof, color and temperature. Different colors will make people feel warm or cold. White, light, gray and light green are cool, red, yellow, orange and purple are warm colors. Generally used in hot climates or refrigeration products should be used