随着数字信息时代的到来,互联网作为一种新型的媒体形式,已经发展成为人们生活的重要组成部分。互联网的发展,标示着多元化媒体竞争局面的到来,而网络与传统媒体的受众争夺战也正在迅速升温。网络传媒与传统的新闻媒体相比,具有比较明显的优势。在这 With the advent of the digital information era, as a new form of media, the Internet has developed into an important part of people’s lives. The development of the Internet marks the arrival of a diversified media competition, and the battle for the audience of the Internet and traditional media is also rapidly warming up. Compared with the traditional news media, the network media has obvious advantages. At this