《超女》的横空出世在给湖南卫视和广告商们带来巨额财富的同时,也给传统的传播方式注入了新鲜血液。当今的大众传播已经由传者中心向受者中心发生了成功的演进。在媒体和受众的博弈之间,媒体要想取胜就必须把对受众意志承载力的认识提上日程。媒体必须及时地提供一个平台,承载人们的意志和选择,可以说承载人们意志越多的媒体,其成功的可能性就越大。 “Super Girl” turned out to Hunan TV and advertisers have brought huge amounts of wealth, but also to the traditional mode of transmission into the fresh blood. Today’s mass media have evolved successfully from the center of the healer to the center of the receiver. In the game between the media and the audience, in order to win the media, we must put the awareness of the will of the audience on the agenda. The media must provide a platform in a timely manner to carry people’s will and choice. It can be said that the media carrying more people’s will have the greater possibility of success.