营销稽查作为营销工作的眼睛,对营销质量的管控具有非常重要的作用。一方面随着信息化建设的不断推进,营销稽查监控系统的建设与应用大大提高了营销线上稽查对营销事后数据的分析与判断能力,但营销现场稽查依然缺乏有效的技术支撑手段。另一方面,随着坚强智能电网建设日益推进以及全新组织体系的协同运转,传统电力营销稽查方式受到来自现有设备整合、新业务拓展带来的功能性挑战和日新月异的新科技应用带来的 Marketing audit as the eyes of marketing, marketing quality control has a very important role. On the one hand, with the continuous advancement of information construction, the construction and application of the marketing audit monitoring system greatly improves the ability of the marketing online audit to analyze and judge the post-marketing data. However, marketing site inspection still lacks effective technical support. On the other hand, as the construction of a strong smart grid progresses and the new organizational system functions in a coordinated manner, the traditional methods of electric power marketing auditing are affected by the integration of existing equipment, functional challenges arising from new business development and the rapid adoption of new technology