知识经济时代,知识已成为人类最重要的资产。随着人们对知识渴求程度的日益增强,图书馆服务方式发生了根本性的变化,知识营销、网络营销等新的营销理念,正在图书馆营销中应运而生。因此,从根本上提高图书馆服务质量,开展营销活动,迎接知识经济的挑战,是当前图书馆不可或缺的任务。 In the era of knowledge economy, knowledge has become the most important asset of mankind. With people’s increasing desire for knowledge, the service mode of library has undergone fundamental changes. New marketing concepts such as knowledge marketing and internet marketing are emerging in library marketing. Therefore, to fundamentally improve the service quality of libraries, carry out marketing activities and meet the challenge of knowledge-based economy is an indispensable task of the current library.