一、牌名选择原则1.牌名压倒一切的作用是把一种产品或服务同其它产品或服务区别开来。因此,企业所选择的牌名必须有较强的区别性。对于有创名牌意图的企业来说,选牌名时遵循这一原则更重要。当然,有时作为一种策略,企业所取的牌名也可与现有名牌的牌名有相同或相似的 First, the principle of brand name selection 1. The overriding role of brand names is to distinguish one product or service from other products or services. Therefore, the brand name selected by the company must have a strong difference. For companies with innocent brand intent, it is more important to follow this principle when selecting names. Of course, sometimes as a strategy, the brand name that the company takes may also be the same or similar to the brand name of the existing brand name.