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我国英语媒体通过开展文化传播活动来推动我国国家形象的塑造与传播是十分必要的,在此过程中,英语媒体应当直面自身存在的问题,通过准确定位文化内容、提升文化内容品位、做好线索挖掘与活动策划、合理选择文化报道角度、创新文化新闻表达方式等举措,优化文化传播工作,从而确保文化传播成效的不断提升。
It is very necessary for Chinese English media to promote the shaping and dissemination of China’s national image by carrying out cultural communication activities. In this process, the English media should confront their own problems, by accurately locating the cultural contents, enhancing the quality of cultural contents and making clues Mining and activity planning, a reasonable choice of cultural reporting point of view, innovative cultural news and other initiatives to optimize the cultural transmission work, so as to ensure the effectiveness of cultural transmission continues to improve.