随着国家煤炭产业政策的不断调整,全国十三大煤炭基地建设的逐步形成和煤炭市场化进程的逐步加快和完善,国有煤炭企业的市场营销越来越引起业内人士的重视,在新形势下如何构建国有煤炭企业的市场营销体系,是提升国有煤炭企业核心竞争力的关键。 With the continuous adjustment of national coal industry policies, the gradual formation of the 13 major coal bases in China and the gradual acceleration and improvement of the process of market-oriented coal, the marketing of state-owned coal enterprises is attracting more and more people in the industry. Under the new situation How to construct the marketing system of the state-owned coal enterprises is the key to enhance the core competitiveness of the state-owned coal enterprises.