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现今,大多数高等职业院校广告设计专业课程,多以分科课程为主。一般认为,分科课程强调各门课程内部固有的逻辑体系和相对独立性,虽然有助于学生获得系统的专业基础知识和技能,便于组织教学与评价,但不可避免地忽视了广告设计的实践性,容易脱离经济社会发展的实际。目前的高等职业院校广告设计专业课程设置表现为三个特点:其一,以学科分类为主要依据确定课程门类;其二,以理论知识为主体进行课程开发;其三,以书本知识的教学与学习为主的教学方式。这种课程模式强调理论知识的重要性,
Today, most of the higher vocational colleges advertising design professional courses, mostly sub-divided courses. It is generally believed that sub-programs emphasize the inherent logical system and relative independence within each course. Although they help students acquire systematic basic knowledge and skills and facilitate teaching and evaluation, they inevitably neglect the practicality of advertising design , Easily separated from the actual economic and social development. At present, there are three characteristics of the course design of advertisement design specialty in higher vocational colleges: first, the subject categories are the main basis to determine the course categories; secondly, the curriculum development is based on the theoretical knowledge; thirdly, the teaching of book knowledge And learning-based teaching methods. This course mode emphasizes the importance of theoretical knowledge,