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中国进入“互联网+”时代,各大高校都在思考如何借助互联网思维,拓展宣传、教育等各项工作,集中整合教学、学工线等资源,借助微信公众平台这一新兴互联网工具,实现教学、学工等文化建设及宣传工作的深度与广度的拓展。如何抓住此次机遇,利用微信公众平台这一全新传播阵地,成为高校当下精神文明建设研究的重要课题。本文以浙江旅游职业学院工商管理系微信公众平台为例,从传播特点及发展策略两个方面分析如何利用微信公众平台宣传校园系部文化,优化师生关系。
China entered the era of “Internet + ”, all major colleges and universities are thinking about how to make use of Internet thinking, expand publicity, education and other work, centralized integration of teaching, learning lines and other resources, with the help of the WeChat public platform for this emerging Internet tools, To achieve teaching, learning and other cultural construction and publicity depth and breadth of expansion. How to seize this opportunity to make use of the new communication platform of WeChat public platform has become an important issue for the study of spiritual civilization construction in the current university. Taking the WeChat public platform of Business Administration Department of Zhejiang Tourism College as an example, this paper analyzes how to use the public platform of WeChat to publicize the campus department culture and optimize the relationship between teachers and students from the aspects of communication characteristics and development strategies.